CORRECT CRAFT Air Nautique Spezifikationen PDF herunterladen (Seite 93)

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NAUTIQUE FRIEND PROGRAM

It has been proven that experience and word-of-mouth are important

promotional tools. Enthusiastic boat owners talk to their friends. Our statistics

reveal that a high percentage of our Nautique owners learned about Correct

Craft through a friend. We want to show our appreciation to these friends.

One year after the purchase date listed on an owner’s warranty card, we send

a “NEW OWNER SATISFACTION SURVEY”. For the completion and

return of this form, we offer a first anniversary gift of a Nautique Gear T-shirt.

It is our desire to keep in touch with our Correct Craft family of boat owners.

We value our owners’ comments and want to hear about the things we do right

and/or the things we need to improve. One of the questions asked is, “How did

you learn of Correct Craft?” This section adds a statement, “If a friend

influenced you, please list his/her name and address.” From this information,

the President of Correct Craft sends that “Friend” a letter of thanks and a

Nautique Gear hat.

When a “Friend” appears on our list the second time, indicating success in

encouraging another person to purchase a Nautique, this person receives a

personal thank you letter from the President of Correct Craft with a certificate

to return with the appropriate size indicated, and receive a Correct Craft T-

shirt.

When a “Friend’s” name is presented for the third time, this person will

receive a personal letter from the President of Correct Craft with a certificate

for a Correct Craft polo shirt.

For the fourth and succeeding times a “Friend’ is listed, a personal letter will

be mailed as well as a certificate for $50 retail value of Nautique Gear item(s).

Tell the story of your experiences with your boat, your dealer, and Correct

Craft. When you are responsible for convincing a non-Correct Craft owner to

buy a Nautique, encourage that new owner to give you credit for that

introduction on his first anniversary survey form.

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